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Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
COACH Japan e-commerce launch promotion
Via US direction, COACH Japan decided to launch their online store in Japan.Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Posted by A-Team on 12 October 2010 at 01:35 AM
