AVAYA in Japan were falling behind other telecommunications products with their brand awareness.

To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.

Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.