Category: Creative Concept (home)
Saturday, October 09, 2010
Japan is one of the most prone areas in the world to earthquakes. Most households keep earthquake kits handy incase of a disaster.
This concept is a virtual quake kit.
This application, when triggered, would set the phone to emergency mode, and would offer a variety of emergency features, the most important being automatic GPS location sharing and automatic wake-up alarm via motion sensor.
Friday, October 08, 2010
With the huge sales in HSD models, Toyota wanted to share the news with the world.
We came up with the idea of installing "live" digital signage at various locations across Tokyo where the actual number of CO2 Emissions reduced would be shown.
Thursday, October 07, 2010
AVAYA in Japan were falling behind other telecommunications products with their brand awareness.
To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.
Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.
Wednesday, October 06, 2010
Volkswagen were looking for a way to appeal to the younger generation with their New Beetle Cabriolet model.
Our concept was called "The Joy is in the Journey"
The site featured illustrated animated scenes depicting various journeys.
We also created a screensave and e-cards.
Archive version
Tuesday, October 05, 2010
When AVIRA launched in Japan they asked us to create a range of graphics to use as software notifier screens and also on their new Japan site.
We proposed a variety of imagery mainly focussing on protection and Japan.
With the success of the Tokyo caffé, FIAT opened a summer beach caffé in Yuigahama Beach, a couple of hours from Tokyo.
Our mission was to drive visitors to the Caffé and create a connection with people back in Tokyo.
Our concept was to create a live link to the Caffé. We arranged a digital connection to the beach and installed 2 webcams and a beach blog computer for 2-way chat via the website.
Monday, October 04, 2010
Disney Japan need a way to advertise their vast range of mobile content for the various different mobile carriers in Japan.
We created a template system to display different content for each mobile browser type.Users could download all the latest characters and screensavers for their handsets simply my mailing them to their phone.
Sunday, October 03, 2010
Volkswagen's Motor Show is a purpose built unit which travels the world visiting various locations.
Our concept was to try and reflect the fact that a piece of the VW factory was coming to Japan.
The site featured custom recorded podcasts for each model.
