With the huge sales in HSD models, Toyota wanted to share the news with the world.

We came up with the idea of installing "live" digital signage at various locations across Tokyo where the actual number of CO2 Emissions reduced would be shown.

With the success of the Tokyo caffé, FIAT opened a summer beach caffé in Yuigahama Beach, a couple of hours from Tokyo.
Our mission was to drive visitors to the Caffé and create a connection with people back in Tokyo.
Our concept was to create a live link to the Caffé. We arranged a digital connection to the beach and installed 2 webcams and a beach blog computer for 2-way chat via the website.