To launch the new Audi R8 V10 model in Japan, Audi decided to hold a VIP event at their famous Audi Forum in central Tokyo.
Our task was to invite the general public to the same event...
Using the architects building plans we created a virtual version of the Forum and it's contents, and staged a "Virtual Launch".


This project was the subject of an article (Japanese) in Nikkei Design magazine.

Gillette became involved in a "blade war" with their competitors. The products were competing for who had the most blades.


Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.