Category: Interface Design  (home)

Friday, October 15, 2010

dyson DC12 microsite

dyson's DC12 model features "no loss of suction" when compared with other leading models.

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When asked to create a site that explained this, we decided to take the risk, and do a lab comparison with Japanese models.
The models were sent to be compared in a lab in France and the results were used by us to build a flash-based vacuum cleaner comparison interface where users entered their existing model and witnessed an animation.
Posted by A-Team at 01:00 AM • Permalink
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Thursday, October 14, 2010

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FIAT launched their caffé on Aoyama-dori in Tokyo.

The Caffé has been a huge success in Tokyo, and we were asked to broaden the number of visitors.
Our concept was to create an online version of the caffé where anyone in the world could experience the music and atmosphere of the caffé as well as finding out up-to-date information about events and booking.

Visit site
Posted by A-Team at 01:10 AM • Permalink
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Wednesday, October 13, 2010

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To launch the new Audi R8 V10 model in Japan, Audi decided to hold a VIP event at their famous Audi Forum in central Tokyo.
Our task was to invite the general public to the same event...
Using the architects building plans we created a virtual version of the Forum and it's contents, and staged a "Virtual Launch".


This project was the subject of an article (Japanese) in Nikkei Design magazine.
Posted by A-Team at 01:32 AM • Permalink
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Tuesday, October 12, 2010

Via US direction, COACH Japan decided to launch their online store in Japan.

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Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Posted by A-Team at 01:35 AM • Permalink
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Monday, October 11, 2010

Volkswagen's Polo GTI was launched to appeal to the younger generation.

Our mission was to create a flash mini-site which aimed at capturing their attention.
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Our concept was aimed at focussing on the gaming generation and we created an interface to match that style.
The site featured a voice guide and a virtual drive video.
Posted by A-Team at 01:39 AM • Permalink
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Sunday, October 10, 2010

Gillette became involved in a "blade war" with their competitors. The products were competing for who had the most blades.
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Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.
Posted by A-Team at 01:42 AM • Permalink
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