With the success of the Tokyo caffé, FIAT opened a summer beach caffé in Yuigahama Beach, a couple of hours from Tokyo.
Our mission was to drive visitors to the Caffé and create a connection with people back in Tokyo.
Our concept was to create a live link to the Caffé. We arranged a digital connection to the beach and installed 2 webcams and a beach blog computer for 2-way chat via the website.