Category: Website (home)
Friday, October 22, 2010
Reebok - Reetone People
Reebok have been very successfull with their Reetone range of products.
With so many success stories out there, the Reebok team wanted a way for people to share their fitness and weight loss stories and also for the Reetone store staff to connect with them.
Our solution was "Reetone People", a social forum where stories win prizes and store staff are moderators.
Website here.
Friday, October 15, 2010
dyson DC12 microsite
dyson's DC12 model features "no loss of suction" when compared with other leading models.
When asked to create a site that explained this, we decided to take the risk, and do a lab comparison with Japanese models.
The models were sent to be compared in a lab in France and the results were used by us to build a flash-based vacuum cleaner comparison interface where users entered their existing model and witnessed an animation.
dyson's DC12 model features "no loss of suction" when compared with other leading models.
When asked to create a site that explained this, we decided to take the risk, and do a lab comparison with Japanese models.
The models were sent to be compared in a lab in France and the results were used by us to build a flash-based vacuum cleaner comparison interface where users entered their existing model and witnessed an animation.
Thursday, October 14, 2010
FIAT launched their caffé on Aoyama-dori in Tokyo.
The Caffé has been a huge success in Tokyo, and we were asked to broaden the number of visitors.
Our concept was to create an online version of the caffé where anyone in the world could experience the music and atmosphere of the caffé as well as finding out up-to-date information about events and booking.
Visit site
Wednesday, October 13, 2010
To launch the new Audi R8 V10 model in Japan, Audi decided to hold a VIP event at their famous Audi Forum in central Tokyo.
Our task was to invite the general public to the same event...
Using the architects building plans we created a virtual version of the Forum and it's contents, and staged a "Virtual Launch".
This project was the subject of an article (Japanese) in Nikkei Design magazine.
Tuesday, October 12, 2010
Via US direction, COACH Japan decided to launch their online store in Japan.
Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Friday, October 08, 2010
With the huge sales in HSD models, Toyota wanted to share the news with the world.
We came up with the idea of installing "live" digital signage at various locations across Tokyo where the actual number of CO2 Emissions reduced would be shown.
Thursday, October 07, 2010
AVAYA in Japan were falling behind other telecommunications products with their brand awareness.
To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.
Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.
Tuesday, October 05, 2010
When AVIRA launched in Japan they asked us to create a range of graphics to use as software notifier screens and also on their new Japan site.
We proposed a variety of imagery mainly focussing on protection and Japan.
With the success of the Tokyo caffé, FIAT opened a summer beach caffé in Yuigahama Beach, a couple of hours from Tokyo.
Our mission was to drive visitors to the Caffé and create a connection with people back in Tokyo.
Our concept was to create a live link to the Caffé. We arranged a digital connection to the beach and installed 2 webcams and a beach blog computer for 2-way chat via the website.
