Reebok - Reetone People
Reebok have been very successfull with their Reetone range of products.

With so many success stories out there, the Reebok team wanted a way for people to share their fitness and weight loss stories and also for the Reetone store staff to connect with them.

Our solution was "Reetone People", a social forum where stories win prizes and store staff are moderators.

Website here.