If you are a great presenter with an outstanding product or service, you’ve got to learn how to communicate that. There are bad products out there. If the market hasn’t figured out that a product is poorly made or a service is unreliable, you can be assured they will eventually get the word.
If you’ve got a good product or service, however, you’ve got to be able to communicate that to people. Here are five key points to incorporate into your presentation:
1) Open with a single headline
Make sure your what you about to say is set in a dynamic tone. For example, “Something Is In The Air”.
2) Provide an outline for the presentation.
Tell people where you are going to go. Make it easy for people to understand. When you present make it easy for people to follow. Show your excitement for the product/service and how it has helped you.
3) Sell the experience not the specifications.
Someone came out with a 12GB memory stick. Rather than saying trumpeting the ’12GB’, you can say “12GB enough space for music to fly to the moon and back”.
4) Make it visual
We always here about death by powerpoint. People don’t want to see a spreadsheet. Do presentations that use lots of images. Paint a picture. Give ’em a show. Have fun.
5) Rehearse X3!
Rehearse! Rehearse! Rehearse! You are going to speak in front of people. Practice saying what you’re going to say, and showing what you are going to show.
There are many things you can do to make a great presentation of your excellent product. One final thing is to remember to close well. Steve Jobs is famous for closing with a parting thought by saying, “One more thing”.