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130203_MailChimp

If you are looking for a way to keep up with your customers, friends, and partners there are many mail marketing choices out there. Constant Contact, Campaign Monitor, MailChimp, and many many others. Here at AINEO, we gave MailChimp a run. Although they’ve done a good job of putting there system together with

-Good tracking tools
-Somewhat easy to use templates
-A sleek interface

the negatives outweigh the positives. We’re in CS (Customer Service) so we want to be treated as we take care of our customers (which we call partner clients). MailChimp boasts millions of customers, but we suppose they are taking into account the free accounts for people who don’t mind adverts on small sends. We discovered they aren’t really MailChimp, that is just a brand name for this Atlanta Georgia based company. MailChimp customer support has a happy go-lucky feel with responses to help tickets responded to as Freddie VonChimpheimer.

Our experiences and conclusion for MailChimp is if you are a company who is serious about keeping up with your contacts, these aren’t the guys for you.
-The “Hey Dude” type of service gets old very quickly.
-They ask you to verify that you know your clients that you are sending to. You get treated like a spammer from the offset for a paid service.
-Customer support doesn’t give you the warm fuzzies and is borderline unprofessional. No one wants to hear a “Wassup” from someone you’re paying a monthly fee to.
-Pricing is quite high for a corporate user

AINEO’s QuickerWeb.com offers mailing list software free with your account. The only challenge is if you want to personalize that message then you may need use one of these mailing services. As mentioned above, there a probably a hundred options to use. If they’re based in the US they do have limitations as they have all the rules of the Can-Spam Act to adhere to. Our customers already know our address so why is someone who doesn’t even know them, telling us we must comply with their rules?

Whatever service you use, we recommend before putting down $30 to $100 a month, do a few test newsletters to see how your contacts respond. And for goodness sake, don’t forget to get them the unsubscribe button in case they want to change to a personal address or get off your list.

We’ll provide more reviews of products and services that we hope will be helpful. Sayonara MailChimp! On to something better that recognizes a customer from a college buddy.