A visit to a local mobile phone shop is very revealing. Almost every mobile phone is now a ‘smart phone’. Cellular service providers are looking to sell these touch display phones that bring in a higher monthly revenue for their packet services. Finding a standard flip-phone is becoming more of a challenge.
In Tokyo, dropping into the number 2 mobile carrier of Japan, KDDI’s AU Mobile phone store revealed that there were only 3 models of standard mobile phones available. Gone are the Sony’s, Sanyos, Panasonics, and plethora of standard mobile phones (non smart phone), and all that were left were 3 Kyocera branded types. Interesting to note is that Kyocera is a share-holder of the carrier. All manufacturers had stopped making standard mobile phones but the shareholder for this particular carrier.
Without a shadow of a doubt, Apple’s iPhone has transformed the market. These companies and many other worldwide are no longer making cellular phones. Likely this means, there go the phones, the jobs, the developers, the factories, and the whole ecosystem associated with production of these products.
A similar survey of the snap-shot camera will reveal a similar thing. Cameras aren’t selling like they used to. In a identical fashion, we see that people have discontinued the use of their cameras in preference for their camera that was built into their smart phone. No longer do you see the Canons, Ricohs, Nikons, and so forth in the bag of the traveler. They just use their smartphone for snap shots. There is no doubt, we still see serious photographers with their Nikons and Canon products.
Apple created a whole new market when it introduced the iPad creating a segment called tablets. That business segment was pretty hot based on the millions of units that initially sold, but seems to have cooled off as Samsung introduced phones with larger displays as well as reasonably priced devices based on Google’s Android operating system such as the Galaxy Tab. For tablets, users have gone back to their keyboards on the ultra book notebook PCs for now as they see the benefit of being able to input information quicker. Apple still rules the roost with it’s ultra book PCs such as the MacBook Air and MacBook Pro lines.
Probably the most notable area of personal technology that has transformed due to Apple products is music. The iPod and the iTunes store has clearly decimated any desire or market for CDs, CD players, and MDs. People are no longer buying CDs or physical media for that matter. The CD has gone the way of the Casette Tape, 8-Track tape and record. This has also transformed the music industry as hardware manufacturers have either produced Apple compatible music speakers, headsets, and so forth, or watched their business shrink.
Today Apple introduced the Apple Watch. Does this spell the end to watch companies? Will we next see companies such as Seiko, Citizen,Casio, Rolex, Tag Heuer (Louis Vuitton Group), Breitling, Fossil, Omega, and the masses of other clock companies shrink or even close up? Only time will tell, but if we can learn anything from history, chances are, the Apple Watch may marginalize these businesses quickly with the introduction of these new watches into the marketplace. As always it probably depends on
-How good the product is
-How well it’s received
-What the price points are
Have you got your Apple Watch yet? At AINEO, we’re sure that the competition is sure to follow suit quickly.